Freelancer services startup UnderPinned launches virtual platform and London hub

Freelancer ‘career accelerator’ UnderPinned has officially opened its new London co-working space as well as launching its online Virtual Office.

UnderPinned, a startup business which aims to help freelancers realise their career ambitions, find work and solve common issues, has unveiled a new coworking space in Hackney on the same day as launching its Virtual Office platform.

Founded by Albert Azis-Clauson, UnderPinned offers members solutions to common administrative freelancer issues such as building sustainable work pipelines and preventing late or non-payments, as well as providing 24-hour access to counselling, legal, and tax helplines.

CEO of UnderPinned Albert explained: “Often, freelancers struggle to build fulfilling careers and find themselves in the rut of servicing a disparate series of jobs which bear no resemblance to their ambitions. All of this is, of course, before being buried in complicated admin.”

“Our Virtual Office helps to solve this by cutting the administrative burden, providing freelancers with a platform to find the work they want, manage their projects, and get paid.”

The launch of the online and physical workspaces follows UnderPinned raising £400k in funding from investors including the chairman of equity platform Crowdcube, Simon Williams.

UnderPinned hope that the new office in Hackney will add a much-needed physical dimension to the company’s proposition. Albert said: “Our new London hub provides a space that freelancers can go to with the confidence that they will learn, grow, and meet people; this just doesn’t exist currently.”

Speaking about the investment, Crowdcube chairman and lead investor Simon Williams added: “Freelancing is an exciting and rapidly growing area of our workforce, but too many freelancers currently get over-burdened by admin or stuck in unfulfilling and poorly paid work.

“Albert and the UnderPinned team have come up with a unique offer, that enables freelancers to fulfil their potential as an engine of creativity in the UK economy.”