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How to format and write a B2B pitch without boring your own socks off

August 2, 2022

1. Write like you’re talking to a friend (and remember you’re writing for another human) 2. Keep your ideas clear and concise 3. Customise your pitch to the client B2B (business-to-business) writing is sometimes thought of as B2C’s staid sibling… but the reality of B2B writing is that it’s a...

Everything you need to know about Royalties-based payment structures

July 25, 2022

How payment structures for journalism works now How some publications are doing it differently A 60/40 split for contributors and it’s value for community building What do the journalists want? The future of structured payments for freelancers An informal survey of creative freelance friends and colleagues found that agreeing rates...

How to make your business more cost effective in 2022

July 7, 2022

Review your subscriptions Evaluate your phone and internet providers Don’t expense for the sake of it Think about where you’re working from Sell off excess equipment The UK has been experiencing a cost of living crisis since the end of 2021, with high inflation outstripping wage and benefit increases on...

A Field Guide to Bad Clients (and how to deal with them)

June 21, 2022

What we suggest 1. Get a contract that secures weekly hours2. State your terms at the bottom of every invoice and outline your late fees3. Don’t reply to emails outside of work hours. Schedule your reply to be sent first thing the following working day.4. Make it clear that there’s a limit to...

The balancing act of your work life with your creative life

May 26, 2022

How and why you may be alienating your clients and your business in the demand to appear more “corporate” Most people I speak to nowadays are hustling through two to three different forms of work. In fact, a recent study showed that 1 in 4 Brits take on a side...

Everything you need to know to prepare for payments on account

May 6, 2022

Sometimes, freelancing can feel like you’re living your best life. Want to work in your favourite cafe this morning? You can do that. Need a lie in after a late night? You do you. All this to say, you’re in control. But all of a sudden it’s the new year...

Still attaching work to the bottom of your email? It’s time to update your portfolio

April 4, 2022

I’ve been a freelance journalist for many years, but I haven’t been proactive enough when it comes to addressing the “business” side of my work. I’m determined to change that, which is why I’ve been thinking a lot about portfolios lately – and how to go about making one. I...

How should journalists build their social media brand?

March 15, 2022

For better or worse, I can almost guarantee that every young journalist will have come across the phrase “JournoTwitter” at least half a dozen times as they work to break the glass ceiling in their industry. This kind of Twitter community, like many, functions as a virtual clique, where established...

Why joining a coworking space can make a huge difference to your work day

March 9, 2022

In June 2016, three months after I went freelance full-time as a journalist and content marketer, I made the best decision I could’ve made at the time: I joined a coworking space. When I became a full-time freelance that year, I knew I had to choose: stay at home all...

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